Every week seems to bring new confirmation we’ve officially entered the era of too much tourism. In Madrid, stringent rules have been put in place to handle Airbnb as locals fear being priced out of the city. And most recently, Thailand announced that Maya Bay, the popular destination made famous in the 2000 movie “The Beach” would be closed indefinitely to revive its ecosystem. None of this is going unnoticed by the travel industry itself and some within it are now trying to come up with solutions even as others continue to debate whether there is a problem. That’s where the Center for Responsible Travel (CREST) and George Washington University’s International Institute of Tourism Studies come in — they collaborated to organize the World Tourism Day Forum on September 27 in Washington DC, gathering experts to scratch their heads about it. Experts agree social media directly correlates with overtourism — platforms such as Instagram act as double-edged swords.