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Tiffany & Co launches engagement rings for men

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Luxury jewelry brand Tiffany & Co. is selling men’s engagement rings for the first time in its 184-year history.Amid reports of growing demand for fine jewelry among male shoppers, the new designs mark a major departure for the American jeweler, which is known for its classic solitaire engagement rings for women. Available at Tiffany’s flagship New York store from this month, the range is named the Charles Tiffany Setting after the company’s founder, Charles Lewis Tiffany. The design was inspired by classic signets and comes in either a titanium or platinum setting. The thickset rings feature angular beveled edges and a sparkling center diamond up to five carats in size. The brand said in a press release the line “honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions.” Tiffany & Co. began selling diamond engagement rings in 1886 with the introduction of the Tiffany Setting, which remains one of its best known styles to date. Engagement jewelry forms a crucial part of the business, making up 26% of the company’s revenue last year, according to Business of Fashion.

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